On-line marketing of your property is a critical point in the distribution of your hotels information globally and by allowing users from all over the world to select your hotel over a competitors property. Even more critical is doing it correctly!
The best approach to online marketing is two-fold: use search engine optimisation along with some strategic pay-per-click search advertising. Not only does pay-per-click help you learn about your online target market as you go, but it can help you to attract more qualified leads online.
Hemisphere can provide the following services:
- Web site strategy, design, implementation and ongoing maintenance
- Hotel Search Engine Optimisation (SEO) - organic search
- Pay per Click (PPC) campaigns - paid advertising search
- Global Distribution Systems (GDS)
- Database Management / Email to past guests, travel agents and associations
- Set up of multiple 3rd party distribution web sites (i.e. wotif.com.au).
In Australia ther are over twenty sites a property can subscribe to, with many more being added. We will recommend leading channel management technology designed to assist properties of all sizes in gaining more online bookings and ones that are trusted by thousands of accommodation providers to manage their online room distribution each day.
It is the ideal way to gain online exposure to a multitude of the top performing local and international booking sites through one fast, easy to use, reliable web interface.
Hemisphere can also provide set up of your social media campaigns including:
The table below depicts the levels of involvement of digital media relating directly to hotel distribution.