Hemisphere provide clients with flexible sales representation services to leading hotels and resorts.  Depending on your needs we can tailor make a program based on your individual requirements.

Hemisphere offers flexible options - a monthly fee basis for a 12-month term for Sales & Marketing representation services consisting of all or some of the services below.

Alternatively our consulting services are available based on a fee per individual project basis. Please contact us for a tailor-made proposal for your property.

 

Planning

• Strategic assessment and planning day with the hotel.

• Preparation of detailed 12-month sales and marketing plans and budgets based on successful yield management principals to ensure cost effective and successful revenue flows from accommodation guests, restaurants patrons and the MICE industry.

• Market segment analysis and re-alignment to higher yield markets where required.

• Effective marketing department administration to ensure that all activities are conducted on time, within budget and to the highest standards.

• Production of all high quality and targeted collateral including sales brochures, websites, stationary, advertisements, signage and sales and PR support materials.

• Introduction and maintenance of computer based customer relationship management systems.

• Implementation of direct sales strategy, fostering long term relationships with key suppliers and distributors.

• Meetings, incentives, conference and exhibition management (MICE)Development and action of effective media planning for all advertising and promotions.

Rates, Pricing & Distribution

• Establishment of property "Rate" levels and correct terminology - ensuring parity and integrity of your data.

• Implementation of Dynamic Pricing rate principals with training and follow up.

•  Standardisation of room types and information over all distribution channels.

•  Revenue Management - 13 month forecasting and distribution.

•  Web site booking engine, utilizing live inventory and rates (24/7 selling).

•  E-commerce - effective inventory and rate distribution worldwide via 3rd party on-line i.e. Expedia, Travelocity, Zuji, etc and off-line sites i.e. Wotif, lastminute.com, needitnow.com, ratestogo.com, etc.

Sales

• Implementation of direct sales strategy, fostering long term relationships with key suppliers and distributors.

• Assistance with contract negotiations, rate setting and contract preparations for the wholesale and inbound markets.

• Attendance at key targeted Australia wide trade shows and industry events (co-operative cost basis).

• Innovative sales calls and promotional and incentive campaigns to all major suppliers such as travel wholesalers, professional conference organizations, , travel agents, tourist bureaus and airlines.

• Meetings, incentives, conference and exhibition management (MICE).

• Appropriate overseas representatives to key origin markets where appropriate (co-operative cost basis).

• Access to a large database of Travel Agents, PCO's, Consortia and meeting planners.

 

For further information on sales representation that we can provide our clients please see:

Hotel Sales Representation

 

Please contact us to arrange a meeting to discuss your requirements.

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