Website Design & Digital Marketing
Optimising Your Hotel’s Digital Presence & Direct Booking Strategy
A strong marketing and communications strategy is essential to maximizing direct bookings, increasing visibility, and reducing reliance on third-party platforms. Hemisphere provides a comprehensive approach to hotel marketing, ensuring your property is positioned for long-term success.
Hotel Website & Direct Booking Strategy
Your hotel’s website is your most cost-effective and profitable booking channel, allowing you to maximize revenue without paying high commission fees to OTAs. Hemisphere specializes in strategies that enhance your direct booking conversion and drive repeat patronage.
Image: the levels of involvement of digital media relating directly to your hotel distribution.
Website design - turn lookers to bookers!
Web site design by hoteliers for hoteliers , we design and build web sites that work
Responsive websites built for smart phones, tablets and desk top
Hotel Search Engine Optimisation (SEO) - organic search
Hotel Search Engine Marketing (SEM)
Pay per Click (PPC) campaigns - paid advertising search
Google Analytics and monthly reporting set up
Digital Marketing & Online Distribution
Online Content Management
Your property’s online presence extends beyond your website. We ensure a consistent and compelling representation across all key online travel platforms (OTAs) and metasearch engines to maximize visibility and booking potential.
Development of high-quality, informative content tailored to target audiences.
Audit and update of current online travel agencies (OTA’s).
Hotel Booking Button (commission-free direct booking).
Local Search update - eg. Trip Advisor, Google My Business, Kayak, Hotels Combined, Trivago. We claim, audit, and update with consistent property content
Database Management & Creative Email Campaigns - We help secure your database from past guests and develop strategic email campaigns to past guests or potential markets.
Leverage email marketing and exclusive promotions to drive repeat business.
Social Media Management
A well-executed social media strategy enhances brand awareness, guest engagement, and direct bookings. Hemisphere creates tailored content and advertising strategies to ensure your property stands out in a competitive market.
Our Social Media Services Include;
• Social Media Management – Engaging content creation (posts, reels, stories, videos), community engagement, and performance tracking.
• Paid Advertising – Targeted Facebook, Instagram, Google, LinkedIn & YouTube ads to boost awareness and direct bookings.
• Influencer & UGC Marketing – Collaborations with influencers and user-generated content to enhance credibility.
• SEO & Social Integration – Optimized hashtags, geo-tagging, and cross-promotion for greater reach.
• Direct Booking Strategies – Exclusive offers, contests, and giveaways to drive engagement.
• Performance Reporting – Monthly insights and data-driven recommendations for continuous growth.
With Hemisphere’s strategic approach to digital marketing and distribution, your hotel will benefit from increased visibility, stronger guest engagement, and higher direct revenue. Let’s craft a digital strategy that drives measurable results.
“There is no doubt in my mind that the HHS team really know their stuff.
There are a few other important qualities we have noticed in your service; they are sincerity, enthusiasm, availability and willingness, all important aspects for meaningful communications and support.”