Hotel Sales & Marketing

✔ Strategic assessment and planning with the hotel.

✔ Preparation of detailed sales and marketing plans and budgets (if required) based on successful yield management principles to ensure cost-effective revenue flows from accommodation guests, restaurant patrons, and conferencing.

✔ Market segment analysis and re-alignment to higher yield markets where required.

✔ Assessment of current technology and systems.

✔ Effective marketing department administration to ensure that all activities are conducted on time, within budget, and to the highest standards.

Revenue management forms the foundation of any successful accommodation business. Without a clear strategy, you lack the visibility needed to identify opportunities to maximise revenue – or even see how you're tracking against your competitors. Your dedicated revenue manager will assist you in looking at current market demand, generating reports and setting rate strategy rules, keeping a pulse on market conditions to track the right metrics focussing on the future combined with detailed monthly performance reports to maintain a competitive edge.

A strong hotel website and digital marketing strategy are key to maximising direct bookings, enhancing visibility, and reducing reliance on third-party platforms. At Hemisphere, we deliver tailored solutions, including website design and optimisation, SEO, paid advertising, and third-party content strategies—ensuring seamless brand consistency across all digital channels. Our full-service approach also covers social media management and engaging email marketing campaigns, positioning your property for sustained success in a competitive market.

Hemisphere offers customised marketing, public relations, and media buying services designed to boost direct bookings, elevate brand visibility, and drive revenue. We handle content creation, ad design, and strategic distribution while ensuring a cohesive brand presence across all digital channels. Our expertise also includes press releases, influencer partnerships, and data-driven performance reporting—helping your property stay competitive and top of mind.

✔ Implement direct sales strategy, fostering long-term relationships with key suppliers and distributors.

✔ Assistance with contract negotiations, rate setting, and contract preparations for the corporate, government, wholesale, and international inbound markets.

✔ Attend key targeted Australia-wide trade shows and industry events (co-op. cost basis).

✔ Innovative promotional and incentive campaigns working with major partners on your property’s behalf.