Revenue & Distribution Management
Maximising Profitability Through Data-Driven Strategies
At Hemisphere, we understand that Revenue & Yield Management are the driving forces behind a successful accommodation business. Our tailored approach ensures that each property benefits from a customised strategy designed to maximise profitability and market positioning.
Our Services
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Revenue Management
A strong revenue management strategy is essential to optimising rates, increasing occupancy, and staying ahead of the competition. Without clear insights, hotels miss opportunities to maximise revenue and track performance effectively. Your dedicated Revenue Manager will assist you in looking at current market demand, generating reports and setting rate strategy rules, keeping a pulse on market conditions to track the right metrics focussing on the future.
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Yield Management
Yield management is a pivotal pricing strategy for today’s accommodation business. We look far beyond OCC (Occupancy) and ADR (Average Daily Rate) to other measures such as ALOS (Average Length of Stay) and RevPAR (Revenue Per Available Room). It is important to match guest behaviour to conversion. The key is to use your data to understand your customers and their sensitivity to pricing and combine that information with dynamic pricing strategies. Our team can advise and implement the optimal yield strategy to maximise revenue.
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Audit, Analyse & Develop
Hemisphere conducts a comprehensive Revenue & Rate Strategy Audit tailored to your property’s unique needs, including:
Benchmark and compare the pricing strategies of the main competitors and the historical performance of the hotel.
The study will look at a year: day-by-day pricing by the length of stay. The benchmarking will show how the property is priced competitively and create or revise the pricing grid.
Evaluate the distribution of the main competitors: online and offline. The audit will look at promotion management and length of stay pricing per channel.
The study will also look at the distribution management of the property, inventory availability management, and rates availability management, in periods of low to high demand.
We look at the competitive strengths and weaknesses of the property and present an action plan, with a primary focus on enhancing existing distribution channels and contracting the right new ones, where opportunity exists.
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Planning & Implementation
Upon completion of the benchmarking studies, Hemisphere will revise existing or develop new pricing and distribution strategies to stimulate demand.
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Pricing Strategy
Both public prices and negotiated rates with multiple lengths of stay will be assessed and recommended.
Pricing will be recommended per period of demand: low to high periods.
Negotiated & opaque rates will be reviewed in relation to the production and relative accounts.
We develop rate strategies for a 13-month horizon incorporating pricing strategies by area category groupings, day by day (by day of week), per channels of distribution, yield strategies with restrictions on peak periods and promotional strategies in low demand periods and identification of opportunities to drive business to property direct website.
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Distribution Strategy
Management of what price/offer is available on which distribution channel.
Rate parity across all channels (the same rate on all channels).
Rate integrity across all channels & markets, aligned with our yield strategies (a structure that offers sufficient value to each segment, without reducing our overall revenue).
Automation and process enhancement, through effective use of the available technology, to automate as much of the process as possible.
Identify possible sources of business or channels, not currently being leveraged, such as new OTAs, group buying sites or association member offers.
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Global Distribution Systems (GDS)
Expand Your Reach with Corporate Travel Agents
GDS connects your property to 300,000+ IATA-registered travel agents worldwide through leading platforms:
This system drives high-value corporate bookings, aligning your property with airline and corporate travel networks. We also assist in loading annual negotiated contracts and RFPs to ensure seamless participation in corporate travel programs.
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One-on-One Coaching & Support
As part of our Remote Revenue Optimisation Service, Hemisphere provides ongoing coaching and implementation support to ensure long-term success.
Training & Support Includes:Rate Structure & Demand Calendar – Understanding pricing strategy fundamentals.
Direct Booking Strategies – Leveraging promotions and direct channels for maximum profitability.
New Distribution Sources – Introduction to additional revenue-generating platforms.
Go-Live Support – Onsite or remote assistance for technology rollouts.
“I would highly recommend Ralph to all hotel owners who want to see major results achieved - increased occupancy, rates with a mind on retaining costs.”